Activation: Crafting Experiences That Attract and Inspire
February 10, 2026
During the Gartner IT and Business event held in Barcelona in November 2025, one of the exhibitors entrusted us with creating a special activation to thank their customers.
They chose elegant leather key rings handcrafted by a local artisan. Over the three days of the event, the craftsman personally embossed more than 150 initials, each one transforming a key ring into a unique, personalised gift for visitors to the stand.
The initiative was met with great enthusiasm, delighting not only the exhibitor’s customers but also attracting admiration from attendees and neighbouring stands alike.
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